Good Design Pays Off
AIA Baltimore created a 3-member jury to determine special awards to applicants in their AIA Baltimore Awards for Excellence 2018, and awarded our 400 East Pratt Street Expansion the Good Design = Good Business Award.
From the AIA Baltimore site:
The inherent value of good design is increasingly evident to both the public at large and decision-makers in many industries. Organizations worldwide are now routinely utilizing architecture to market products and services, attract and maintain a high quality workforce or student body, improve the health and welfare of employees, and uplift the immediate environment. The Good Design = Good Business Award was launched in 2006 to honor architects and clients who best utilize good design to achieve important outcomes for organizations.
o How Design contributes to the project’s success
o The level of architect and client collaboration
o Measurable results versus stated goals
o The quality of the architectural design solution
The jury will also consider innovation, benefit to user and client, appropriate aesthetics and visual appeal, and the bottom line result.